Birk Directories - Growth Plan

Be Part Of Our Growth

BIRK Directories is poised for rapid growth in the Internet directory marketplace. Below you'll find information about our planned growth and why this is a great time to join us.

The Most Complete Directory

As an Internet directory we serve two entities, the consumers who need to find lodging and the advertisers who support us.

Serving the consumer means providing the most complete directory possible. To that end, over the coming months, we'll be adding a free listing for every Bed & Breakfast Inn we can find, and every Place To Go we can find, whether that is a national park, college, or recurring annual event.

Providing Value to Advertisers

Free listings of Bed & Breakfasts and Places To Go always include a link that directs the consumer to a list of nearby lodging. This provides unique value because those listings indexed and receive substantial traffic from search engines, traffic that is directed to your listing. Experience it yourself by clicking on any of the links under Places To Go or one of the many free listing links throughout the Inns By State section.

Targeted Traffic

A unique aspect of our approach to directory marketing is the use of Headings to target specific consumers. Sure, we offer consumers the opportunity to find Inns by State and City name, but our primary focus is to attract consumers based on the type of Inn or Service they are seeking.

Just as our listings of Places To Go bring in search traffic seeking a particular venue, our Headings are indexed and bring in consumers looking for a service unique to your particular Bed & Breakfast, whether that be Weddings, Pet accommodations or the Historic nature of your Inn.

New Directory Opportunities

In the coming year we'll be launching several new, even more targeted, directories. The first new directory will focus on Romantic Country Inns. That will be followed by a directory of Historic Hotels and Inns. Our existing advertisers in the North American B&B Directory who qualify for a listing in those directories will receive a complimentary advertisement for the first year. That means, for example, your purchase of a Directory Page under the "Romantic Inns" heading in the B&B Directory will qualify you for an identical Directory Page in the Romantic Country Inns directory.

Protecting Our Advertisers

While we have witnessed substantial increases in our traffic volume since our initial launch on January 1st, 2008, we know that to provide real value we must consider the relationship between our traffic volume and the number of advertisers who share that traffic. Because of that, we are taking the unprecedented stance of closing directory sales on June 1st, 2008.

After that date, we will continue to add new unpaid listings, but will not accept additional advertising. As our traffic volume grows in the coming year, it will be divided among those innkeepers who chose to join us and support our efforts. New advertisers will have to wait until we open enrollment during our next March to June canvassing period. All future directories will adhere to a similar limited subscription period.

Our Goal

Our goal for BIRK Directories and our future directories is clear and simple; to provide the best value in directory advertising available. Join us in our pursuit of that goal and share in the rewards.